Cupertino, we have a problem.

Apple posted an unusual statement on their ***iMac|http://www.apple.com/imac/*** page yesterday. The gist of the statement was that they had stopped production of their current line of iMacs in order to prepare for a new line that was supposed to be released this month. Unfortunately, their production schedule didn’t work out as planned, and the new iMacs will not ship until September. That means their current stock of iMacs will soon sell out, and there won’t be any new iMacs for them to sell from July until September. Two months may not seem like a long time, but in terms of potential lost sales of their most popular consumer PC… ouch.

On the other side of the issue, this statement is also an unusual public confirmation of upcoming, unreleased Apple technology. Though there are no actual details, this provides solid confirmation to any of the rumor-mongering sites that something is coming, and a good estimate of when it is coming.

Coverage around the web:

***Think Secret|http://www.thinksecret.com/news/imacdelay.html***
***Mac Rumors|http://www.macrumors.com/pages/2004/07/20040701175119.shtml***
***Mac Central|http://maccentral.macworld.com/news/2004/07/01/imacs/index.php?redirect=1088744685000***

One thought on “Cupertino, we have a problem.

Leave a Reply

Your email address will not be published. Required fields are marked *