I have a pet peeve when it comes to fast food resturaunts and thier pricing schematics. Here’s the deal. Yesterday, I drove through McDonalds wanting some McNuggets and a small Diet Coke. I had a moment to look over the menu-board and was faced with a frustrating decision. The two items that I wanted were the same exact price as a ‘combo meal’ containing the McNuggets, a Large Coke and a Large Fries. More food for the same money. hmmm.
My good sense of Value tells me that I should order the combo meal. For the same price I get much more lunch. I would be the first to jump on such an offer in many other settings; ie, buy 3 tires get one free, or buy-one-get-one-free boxes of cereal. However, this time I was trying to be healthy and not eat all those french fries!
Yesterday’s experience reminded me of one I had a while back. I wanted a bagel and a small hot chocolate at Dunkin Donuts. I went in and ordered. The kid at the counter, being nice-doing his job, let me know that it was actually cheaper if I bought the large cocoa with the bagel (again a combo meal deal). I didn’t want the larger drink and ended up paying MORE for less! How aggrivating!
I wish that I could say that I didn’t understand why places do this, but I do. People respond well to marketing that offers them more for less. And the combo meals are easier and quicker to order. It would just be nice to spend money in correct proportion to the amount of food actually purchased. How frustrating to be penalized for wanting less!